Unicorns Are Awesome Typeface Review for Crafters
I was sitting at my cutting mat with a half-finished sheet of vinyl stickers, staring at a design that felt just a little too stiff. I had spent twenty minutes trying to make a standard handwritten font look "whimsical," but it kept looking like a generic greeting card from the discount bin. That was when I pulled up Unicorns Are Awesome, a creative font from Script Amp, and decided to test it on my latest candle label project. What started as a quick tweak turned into a complete redesign, proving that sometimes the right typeface is the only ingredient missing from your handmade product.
If you are a crafter, Etsy seller, or printable creator who wants their brand to feel approachable, playful, and distinctly personal, this handwritten font deserves a spot in your design assets library. After testing Unicorns Are Awesome on everything from boutique packaging tags to digital invitation mockups, here is a practical review of how it performs in real-world production.
The Visual Personality of Unicorns Are Awesome
At first glance, Unicorns Are Awesome is exactly what its name suggests: cute, quirky, and undeniably charming. It is not a rigid, geometric script, nor is it an overly formal calligraphy style. Instead, it mimics the natural flow of a marker or brush pen, with slight irregularities that give it a human touch. This visual personality makes it perfect for brands that want to convey warmth and creativity without looking unprofessional.
As a display font, it carries a lot of weight visually. The strokes have enough variation to feel dynamic, which means it grabs attention immediately. When I used it for a birthday party invitation header, the letters seemed to bounce off the page. However, because it is a highly decorative typeface, it has a specific mood. It leans heavily into fantasy, celebration, and lighthearted themes. It is less suited for serious corporate branding or minimalist luxury goods, where a cleaner serif or sans serif font would better communicate elegance.
The charm of Unicorns Are Awesome lies in its imperfections. The slight wobble in the baseline and the organic curve of the ascenders give it character. For makers selling products like bath bombs, children’s clothing, or whimsical home decor, this font aligns perfectly with the product’s aesthetic. It tells the customer before they even read the text that the item inside is fun, unique, and made with care.
Testing Unicorns Are Awesome on Physical Products
One of the biggest challenges in handmade commerce is ensuring that your typography translates well from screen to physical material. A font might look gorgeous on a high-resolution monitor but become illegible when printed on a small sticker or cut out of thick cardstock. I tested Unicorns Are Awesome across several common crafting mediums to see how it held up.
- Candle Labels: I used the font for the main title on a soy wax candle label. Because the label had some texture, the thick strokes of the font remained legible. It paired beautifully with a simple sans serif font for the ingredients list, creating a clear hierarchy between the brand name and the product details.
- Vinyl Stickers: When using this font for Cricut or Silhouette projects, I found that the curves cut cleanly. However, for very tiny stickers (under 1 inch), the fine details of the letterforms can get lost. It is best reserved for medium-to-large decals, such as laptop stickers or jar labels.
- Greeting Cards: On matte cardstock, the font looked soft and inviting. It works exceptionally well for short phrases like "Happy Birthday" or "Thank You." The quirky nature of the letters adds a handcrafted feel that resonates with buyers looking for stationery.
- Tote Bags and Merchandise: I mocked up a design for a canvas tote bag. The font stood out clearly against the neutral fabric color. It proved that Unicorns Are Awesome is versatile enough for apparel graphics, provided the background offers sufficient contrast.
These tests highlight a key rule for crafters: use Unicorns Are Awesome for impact, not information. It is a headline font, not a body font. Trying to write long paragraphs of text in this style will overwhelm the reader and dilute the message. Keep your sentences short, punchy, and decorative.
Readability and Production Tips
To get the best results when producing physical goods, consider these practical tips:
- Contrast is Key: Ensure there is strong contrast between the font color and the background. Dark ink on light paper or white vinyl on dark surfaces works best to maintain the integrity of the letter shapes.
- Spacing Matters: Handwritten fonts often require slightly more tracking (letter spacing) than standard typefaces to prevent the curves from touching. Adjusting the spacing can significantly improve readability on small product tags.
- Ligatures and Swashes: Check if the font file includes alternate characters or swashes. Using a swash on the capital "U" or "A" can add an extra layer of flair to your logo or main title, making it feel custom-designed.
- File Formats: Always export your designs in high-resolution formats (like PNG or PDF) for printing. If you are using SVG files for cutting machines, double-check that all paths are closed and overlapping correctly to avoid messy cuts.
Font Pairing for Brand Consistency
While Unicorns Are Awesome is stunning on its own, pairing it with a complementary typeface can elevate your entire brand identity. The goal is to balance the playfulness of the handwritten style with stability and clarity.
A clean sans serif font is the most effective partner for this typeface. The simplicity of a sans serif balances the complexity of the handwritten curves, creating a modern and professional look. For example, using Unicorns Are Awesome for the product name and a clean sans serif for the description creates a visual rhythm that guides the eye naturally. This combination works well for boutique packaging, social media graphics, and web banners.
Alternatively, you can pair it with a classic serif font for a more editorial or vintage feel. This pairing adds a touch of sophistication, making it suitable for wedding invitations or upscale gift wrapping. The key is to ensure the serif font is simple and does not compete with the whimsical nature of Unicorns Are Awesome.
Commercial Use and Licensing Considerations
For handmade sellers and digital creators, understanding licensing is crucial. Before using Unicorns Are Awesome in your shop listings, merchandise, or downloadable templates, verify the commercial license terms provided by Script Amp. Most premium fonts allow for physical product sales, but there may be restrictions on the number of items or the need for extended licenses for high-volume production.
Always check for multilingual support if you plan to sell internationally. While Unicorns Are Awesome is designed for English, verifying character set coverage ensures you can include accented characters if needed. Additionally, confirm the file formats included—having both TTF/OTF for print and potentially webfont versions (if available) gives you flexibility across different platforms.
Final Verdict for Makers
Unicorns Are Awesome is a delightful addition to any crafter’s toolkit. It brings a sense of joy and individuality to designs that might otherwise feel mass-produced. Whether you are designing candle labels, printable wall art, or digital course headers, this font helps create an emotional connection with your audience. By using it strategically for headlines and keeping body text simple, you can achieve a polished, professional look that still feels deeply personal. If you are looking to inject some magic into your brand identity, this quirky handwritten font is definitely worth exploring.
